Healthcare Analytics & Market Insights Professional
Columbia, SC · 843-616-3206 · hannaashley@yahoo.com · linkedin.com/in/ahannawilliams
I am a results-driven healthcare analytics and market insights professional with over a decade of experience leveraging healthcare, marketing, and operational data to support strategic growth, customer engagement, and data-driven decision-making. My career spans healthcare, insurance, government, and financial sectors — giving me a uniquely cross-functional perspective.
I specialize in translating complex datasets into clear, actionable business insights. From CRM-driven patient engagement campaigns to executive-level KPI dashboards, I bridge the gap between raw data and organizational strategy. I am experienced with platforms including R Programming, WebMD Ignite and EPIC, and skilled in reporting, market segmentation, and stakeholder communication.
My competencies span the full analytics lifecycle — from raw data collection and statistical analysis to strategic planning and executive-level storytelling. Here is what I bring to the table:
Healthcare analytics, consumer insights, KPI development, performance tracking, and operational analysis
WebMD Ignite, EPIC, CRM analytics, outreach optimization, and engagement campaign management
Power BI, data dashboards, executive presentations, and stakeholder communication
Strategic planning, market segmentation, Qualtrics surveys, focus groups, and competitive positioning
Pivot Tables, VLOOKUP, Advanced Data Analysis
Dashboard development and executive reporting
Statistical modeling and trend analysis
Survey design and consumer insight initiatives
Patient engagement and outreach campaign management
Clinical data integration and healthcare reporting
Engagement tracking and performance optimization
Streamlined insight generation and visualization
Over a decade of progressive responsibility across healthcare, insurance, government, and financial sectors — each role building a richer, more sophisticated analytics foundation.
Wells Fargo
Research / Remediation Associate
SC Dept. of Employment & Workforce
Research & Planning Administrator
SC Commission for Minority Affairs
Statistical / Research Analyst III
BlueCross BlueShield of SC
Marketing Intelligence Specialist
Roper St. Francis Healthcare
Market Insights Manager
Florence-Darlington Tech College
Adjunct Mathematics Instructor
Charleston, SC · 2023–2026 · Multi-specialty health system supporting strategic growth through data-driven market intelligence
Analyzed healthcare market, referral, and consumer engagement data to identify strategic growth opportunities across service lines
Utilized WebMD Ignite and CRM platforms to manage targeted outreach campaigns and optimize patient communication strategies
Developed KPI dashboards measuring campaign effectiveness, referral activity, and patient engagement outcomes
Presented market intelligence and strategic recommendations to executive leadership to support competitive positioning
Leveraged tools to streamline reporting, insight generation, and presentation development
Built performance tracking infrastructure for campaigns and referral activity
Optimized patient engagement strategies using CRM-driven segmentation
Delivered market intelligence briefings that shaped organizational strategy
Each role prior to healthcare deepened my capacity for rigorous analysis, stakeholder communication, and data-driven strategy — skills I bring directly to healthcare analytics environments.
Marketing Intelligence Specialist — Analyzed healthcare marketing and operational data across a 200+ agent network. Developed executive dashboards and led Qualtrics-based customer insight initiatives to guide data-driven marketing decisions. Leveraged R programming for reporting and performance tracking.
Statistical / Research Analyst III — Conducted statistical and trend analysis on large demographic and socioeconomic datasets to identify patterns impacting South Carolina communities. Delivered reports and presentations to policymakers and leadership stakeholders supporting statewide strategic planning.
Research & Planning Administrator — Led statewide labor market research initiatives. Analyzed employment trends and workforce data to support federal reporting compliance and organizational planning. Presented insights at professional briefings and stakeholder outreach events.
Research / Remediation Associate — Analyzed operational data and customer feedback to identify process improvement opportunities. Resolved high-value customer issues through cross-functional collaboration and root-cause analysis, improving customer experience outcomes.
Francis Marion University
Bachelor of Science in Mathematical Sciences
Minor: Biology & Political Science
Adjunct Mathematics Instructor
Florence-Darlington Technical College · 2025–Present
Delivering adaptive instruction in digital learning environments, reinforcing my ability to communicate complex analytical concepts to diverse audiences.
Life, Accident & Health Insurance
Formal credential in data analysis methodology and practice
Amazon Web Services certified cloud fundamentals
Entrepreneurship & business leadership certification
My cross-sector background makes me a strong fit for a wide range of analytics-focused roles within healthcare organizations — from health system strategy teams to payer analytics and population health departments.
Data analysis and reporting for health systems
Operational improvement and stakeholder reporting
Demographic trends and community health data
Process efficiency and performance tracking
Dashboards, KPIs, and executive visualizations
Consumer engagement and CRM-driven outreach analytics
I am eager to explore new opportunities. Let's connect and discuss how my expertise can benefit your healthcare organization.
hannaashley@yahoo.com
843-616-3206
linkedin.com/in/ahannawilliams
Ashley Hanna-Williams