10+ Years Turning Complex Data Into Strategic Action
I am a results-driven healthcare analytics and market insights professional with over a decade of experience leveraging healthcare, marketing, and operational data to support strategic growth, customer engagement, and data-driven decision-making. My career spans healthcare, insurance, government, and financial sectors — giving me a uniquely cross-functional perspective.
I specialize in translating complex datasets into clear, actionable business insights. From CRM-driven patient engagement campaigns to executive-level KPI dashboards, I bridge the gap between raw data and organizational strategy. I am experienced with platforms including R Programming, WebMD Ignite and EPIC, and skilled in reporting, market segmentation, and stakeholder communication.
At a Glance
10+ years of analytics experience
Healthcare, insurance & government sectors
Expert in KPI development & dashboards
CRM & patient engagement platforms
Robust reporting & visualization
Executive presentation & stakeholder communication
Core Competencies
A Multidisciplinary Skill Set Built for Healthcare
My competencies span the full analytics lifecycle — from raw data collection and statistical analysis to strategic planning and executive-level storytelling. Here is what I bring to the table:
Patient engagement and outreach campaign management
EPIC
Clinical data integration and healthcare reporting
CRM Analytics
Engagement tracking and performance optimization
Reporting
Streamlined insight generation and visualization
Career Timeline
Professional Experience
Over a decade of progressive responsibility across healthcare, insurance, government, and financial sectors — each role building a richer, more sophisticated analytics foundation.
1
2016–2018
Wells Fargo Research / Remediation Associate
2
2018–2021
SC Dept. of Employment & Workforce Research & Planning Administrator
3
2021–2022
SC Commission for Minority Affairs Statistical / Research Analyst III
4
2022–2023
BlueCross BlueShield of SC Marketing Intelligence Specialist
5
2023–2026
Roper St. Francis Healthcare Market Insights Manager
6
2025–Present
Florence-Darlington Tech College Adjunct Mathematics Instructor
Featured Role
Market Insights Manager · Roper St. Francis Healthcare
Charleston, SC · 2023–2026 · Multi-specialty health system supporting strategic growth through data-driven market intelligence
Key Responsibilities & Achievements
Analyzed healthcare market, referral, and consumer engagement data to identify strategic growth opportunities across service lines
Utilized WebMD Ignite and CRM platforms to manage targeted outreach campaigns and optimize patient communication strategies
Developed KPI dashboards measuring campaign effectiveness, referral activity, and patient engagement outcomes
Presented market intelligence and strategic recommendations to executive leadership to support competitive positioning
Leveraged tools to streamline reporting, insight generation, and presentation development
Impact Areas
📊 KPI Dashboards
Built performance tracking infrastructure for campaigns and referral activity
🎯 Targeted Outreach
Optimized patient engagement strategies using CRM-driven segmentation
🏥 Executive Reporting
Delivered market intelligence briefings that shaped organizational strategy
Project Spotlight
Led the end-to-end development and implementation of a new mover campaign designed to increase customer awareness and drive new patient acquisition within front-door services. The campaign focused on attracting new patients, improving customer retention, and maximizing lifetime value by converting initial encounters into ongoing care across multiple service lines — strengthening continuity of care while building long-term customer loyalty for the organization.
Previous Experience
Diverse Sector Experience That Sharpens My Healthcare Lens
Each role prior to healthcare deepened my capacity for rigorous analysis, stakeholder communication, and data-driven strategy — skills I bring directly to healthcare analytics environments.
BlueCross BlueShield of SC · 2022–2023
Marketing Intelligence Specialist — Analyzed healthcare marketing and operational data across a 200+ agent network. Developed executive dashboards and led Qualtrics-based customer insight initiatives to guide data-driven marketing decisions. Leveraged R programming for reporting and performance tracking.
SC Commission for Minority Affairs · 2021–2022
Statistical / Research Analyst III — Conducted statistical and trend analysis on large demographic and socioeconomic datasets to identify patterns impacting South Carolina communities. Delivered reports and presentations to policymakers and leadership stakeholders supporting statewide strategic planning.
SC Dept. of Employment & Workforce · 2018–2021
Research & Planning Administrator — Led statewide labor market research initiatives. Analyzed employment trends and workforce data to support federal reporting compliance and organizational planning. Presented insights at professional briefings and stakeholder outreach events.
Wells Fargo · 2016–2018
Research / Remediation Associate — Analyzed operational data and customer feedback to identify process improvement opportunities. Resolved high-value customer issues through cross-functional collaboration and root-cause analysis, improving customer experience outcomes.
Education & Certifications
Academic Foundation & Professional Credentials
Education
Francis Marion University Bachelor of Science in Mathematical Sciences
Minor: Biology & Political Science
Currently Teaching
Adjunct Mathematics Instructor Florence-Darlington Technical College · 2025–Present
Delivering adaptive instruction in digital learning environments, reinforcing my ability to communicate complex analytical concepts to diverse audiences.
Professional Certifications
SC Licensed Producer
Life, Accident & Health Insurance
Data Analyst Certification
Formal credential in data analysis methodology and practice
AWS Cloud Practitioner
Amazon Web Services certified cloud fundamentals
Women in Business
Entrepreneurship & business leadership certification
Career Positioning
Where I Add the Most Value
My cross-sector background makes me a strong fit for a wide range of analytics-focused roles within healthcare organizations — from health system strategy teams to payer analytics and population health departments.
Healthcare Analyst
Data analysis and reporting for health systems
Business Analyst
Operational improvement and stakeholder reporting
Population Health Analyst
Demographic trends and community health data
Healthcare Operations Analyst
Process efficiency and performance tracking
Reporting Analyst
Dashboards, KPIs, and executive visualizations
Customer Insights Analyst
Consumer engagement and CRM-driven outreach analytics
I am actively targeting Healthcare Analyst, Business Analyst, and Population Health Analyst roles — particularly within health systems, payers, and analytics-driven organizations.
Let's Build Something Data-Driven Together
I am eager to explore new opportunities. Let's connect and discuss how my expertise can benefit your healthcare organization.